Travel Advisors Say Price — Not Pollution — Still Top Concern for Most Cruisers


Skift Take

While the cruise industry's dismal record on sustainability hasn't yet sparked concern among most cruise passengers or inspired major changes, small cruise operators are stepping up their game on green practices.

Carnival Corp.'s recent $28 million fine for ocean pollution is just the latest high-profile example of how the cruise industry has a long way to go toward sustainability. The overtourism dilemma exacerbated by megaships crowding into popular ports is another. Despite this, travel advisors report that most cruise clients are not asking questions or making decisions based on a cruise line's green practices. However, there is a growing commitment among expedition-style cruise operators to better manage their fleets and develop new ships in ways that have less impact on the fragile marine environment and port communities. They also say there is increasing concern among their customers that they do so. Hopefully, these cruise operators will lead the way for the entire industry.