How Japan Airlines became a social media wiz straight out of bankruptcy
Skift Take
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival...
...while most airline brands debate whether to launch an iPhone app or one for Android, or a mobile website, Japan Airlines has launched over 10! And while airlines debate the ROI of social media, the airline is engaging actively with 700,000 fans online.
Tomohira Nishihata, the VP for Web Sales and Marketing at Japan Airlines shares more insights in his video interview below:
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