How California Plans to Target Big-Spending Middle East Tourists
Photo Credit: The Hotel Californian in Santa Barbara, California. Visit California is hoping to bring in more luxury travelers from the Middle East. Visit California / Max Whittaker
Skift Take
Despite suffering from the Trump administration's travel bans, the Middle East is a target for Visit California. The region's luxury travelers are big spenders abroad and it makes sense for destinations to try and work out how best to capture some of that cash.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
California generates a decent chunk of its tourism revenue from international visitors, and as outbound markets across the world continue to mature, new sources are coming to prominence.
The Middle East is a case in point, and outbound travelers from the likes of Saudi Arabia and the United Arab Emirates are frequently big spenders. That's why it makes sense for a destination marketing organization like Visit California to try and better understand the wishes and needs of tourists from those particular countries.
This week Skift contributor Laura Powell takes a closer look at the state's plans to further tap into what is already a lucrative market.
For feedback or news
