The Man Who Puts the Sparkle in the Baccarat Hotel
Photo Credit: Anthony Benitez is a glass attendant at the Baccarat Hotel in New York City. The hotel, which showcases Baccarat crystal, would not be what it is without his attention to the highest standard of excellence. Baccarat Hotel
Skift Take
When your brand is all about high-quality, custom-crafted crystal, you'd better be sure that the message shines throughout any product extensions. To uphold and safeguard Baccarat's identity, enter the glass attendant.
When famed crystal company Baccarat decided to lend its name to the hotel business in 2015, it had to ensure that its primary product was the star of the show. And that is why one of the most important positions at the Baccarat Hotel New York is glass attendant.
First, a little history. Baccarat was established in 1764, during the reign of King Louis XV of France. Since that time, artisans have been crafting glassware, decorative objects, and lighting fixtures purchased by many of the world’s most discriminating connoisseurs. Baccarat chandeliers and decorative objects adorn many a palace, and Baccarat crystal stemware graces the tables of royalty and heads of state.
According to Hermann W. Elger, managing director at Baccarat Hotel New York and chief operating officer of Baccarat Hotels and Resorts, when there was “an opportunity to bring [the] 250-year-old brand to life in the form of the hotel, we had to make sure perfection of craftsmanship was incorporated in all aspects
