Eventbrite’s Slow Ticketfly Integration Leads to Growing Losses
Photo Credit: Kevin and Julia Hartz at Eventbrite headquarters in San Francisco, Calif. Eventbrite / Stefan Wieland
Skift Take
Eventbrite is getting slammed by investors as costs mount from integrating Ticketfly. The company's core ticketing business is strong, though. It needs to bring new event technology products to market once the Ticketfly quagmire ends.
It's hard to appease investors as a public company when you don't make money and routinely miss earnings estimates, as Eventbrite is finding out following its initial public offering last year.
The company's purchase and integration of Ticketfly, which was supposed to provide a major boost for the company's ticketing business, is taking longer than expected and has proven the difficulties of scaling an event technology company to global heights. Having Live Nation, the world's biggest ticketing operation, as a competitor adds additional pressure.
The time and cost of creating a single platform for all its event technology offerings are dragging the company down in the eyes of investors.
Eventbrite missed its guidanc
