Forget Gimmicks, Relationships Matter to Event Planners


Skift Take

It may be old-fashioned, but all the technology and marketing in the world can't beat a strong personal relationship between a destination and meeting planners.

As destinations compete for the attention and dollars of meeting planners, some have turned to technology gimmicks or splashy marketing campaigns to differentiate themselves. Many, though, are more focused on building relationships and partnerships to appeal to the planners they need. Check out our story below on how North American cities big and small are dealing with shifts in the sector. We've also got the latest on how wellness has become a South by Southwest staple and Marriott's ambitious growth plan, which seems even more ambitious t