Visit Florida CEO Is Leaving to Join New Governor’s Administration


Skift Take

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

Visit Florida CEO Ken Lawson is leaving the organization in January to lead the state's department of economic opportunity under Governor-elect Ron Desantis's administration, the organization announced yesterday. Lawson was tapped to lead Visit Florida by outgoing Governor Rick Scott in January 2017. He was tasked with bringing more transparency and accountability to the organization af