Behavioral Rewards Find Niche in Corporate Travel
Skift Take
Some travelers take advantage of behavioral rewards, and others don't. The bigger picture shows, however, that the promise of a reward for making a particular travel booking decision is a good way to get buy-in from business travelers and give them something to look forward to after their trip.
A few years ago, the promise of gamification was all the rage in corporate travel. As we continue to reflect almost every week and will likely reflect until the heat death of the universe, business travelers simply won't do what they're instructed to when booking a trip. They need a reason besides corporate fealty to do so.
So what if you could turn the travel booking process into a little game, enticing your workers to make the right decisions with points and badges? Well, it didn't work. So a handful of companies emerged that helped companies offer their workers gift cards and other real rewards for doing the right thing. A $100 Amazon gift card, it seems, is more effective at compelling travelers to book a cheaper flight or hotel than a digital badge or imaginary points that represent a pat on the back.
Talking to leaders around the sector, the consensus is that behavioral rewards can be a powerful tool for travel managers, but perhaps not as transformative as boosters had su
