Cvent’s CEO on the Future of Event Experience

Cvent enjoys a preeminent position in the event technology marketplace and has invested in recent years to make its platform easier to use for meeting planners. Still, the pressure is on across the sector to develop the next generation of tools to enhance the event experience. Last week at the Cvent Connect conference in Las Vegas, the focus was on finding ways to streamline connections between the company's diverse set of products, allowing event organizers to become better equipped to deal with the challenges they face. There's also the specter of digital tools potentially replacing elements of the traditional event or conference, and what that would mean for the sector as a whole. Cvent CEO Reggie Aggarwal, however, doesn't think new technologies are going to replace the value of face-to-face meetings any time soon, despite years of prognostication across the sector. "Eight or nine years ago, everyone thought [mobile] was going to disrupt everything and it did," said Agg