InterContinental Hotels Group Focuses on Growing Luxury and Midscale Presence
Skift Take
We've noticed IHG has a knack for announcing new brands without giving them names first, so any takers on what the name of IHG's newest not-yet-named brand will be?
InterContinental Hotels Group (IHG) is looking at two seemingly different ends of the hospitality spectrum for growth in the hopes that betting on both will lead to success.
The UK-based global hospitality company, which has more than 5,348 hotels, is targeting its growth in the $60 billion luxury hospitality market, as well as in the in-demand midscale hotel category, the company said Friday.
By focusing on those two sectors of the hospitality market, the company best known for its Holiday Inn brands anticipates reaching new markets and gaining more share around the world in key markets such as Asia and the Americas.
The Push for More Premium Brands
IHG's pursuit of more premium, or luxury and upscale brands, has been well documented since CEO Keith Barr took over the post from Richard Solomons last year.
Under Barr's leadership, IHG has not only expressed a desire to have more luxury presence globally, but has taken deliberate steps to obtain it. In March, t
