Hilton may have another go at launching a lifestyle hotel brand


Skift Take

Now that lifestyle/boutique is one of the fastest growing categories in the sector, Hilton can't ignore it anymore, though hope it has learned lessons from its recent disastrous foray in the space.

Chris Nassetta, president and CEO of Hilton Worldwide, speaking at Hotel Investment Conference Asia Pacific: "We will ultimately do something in the [lifestyle hotel brand] space...There’s a lot of

Tags: hilton