Aman Exec Wants Luxury Travel to Be a Family Affair
Photo Credit: Aman Chief Operating Officer Roland Fasel spoke in the Skift Take Studio about luxury trends and his company's desire to cater to families. Skift
Skift Take
Aman wants to create more customers for life by catering to families with kids and teenagers. It's a smart long-term strategy, but the company will need to involve younger travelers in a way that makes sense for a luxury brand.
Global luxury chain Aman Resorts is finding some success in attracting millennials, Chief Operating Officer Roland Fasel said during Skift Global Forum last year.
In our behind-the-scenes conversation, he acknowledged that the company is also looking to cater to even younger potential guests.
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