Skift Take
A lot of work needs to be done to improve the ability of hotels to sell to planners on smarter and more efficient ways. A variety of event technology companies are working on it, but the process of building trust among stakeholders will likely take some time.
Event technology has helped revolutionize the process of planning a meeting along with the experience for attendees.
The space is crowded with competing products and platforms, however, adding an additional layer of complexity for planners.
In our new Event Tech Evolution Interview Series, we're talking to leaders at the companies defining the future of the event technology space with an eye on the trends and disruptions to come. You can read all of the articles in the series here.
Technology isn't always a cure for the complexity of planning a meeting, which we've explored before at length.
As companies develop platforms to better connect buyers and sellers, along with the staff charged with putting on an event, it's likely that a more connected future will fix some of the roadblocks that are inescapable right now.
For Dan Berger, founder and CEO of event tech company Social Tables, solving the problems of a complex distribution landscape have been the priority sinc