Skift Take
Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.
The concept of luxury for an overstimulated generation is starting to look a lot like the serenity provided by nature.
Millennials are turning to experiences that encourage silence, a disconnection to technology, and reintroduction to the outdoors nature as the ultimate luxury. And everyone from major hospitality brands to entrepreneurs are answering the demand.
For a new generation of affluent mobile workers, luxury looks more like Livingston Manor Fly Fishing Club (LMFFC), a collection of lodges and cottages on five acres of land in the Catskill Mountains in New York, than a five-star city hotel.
“We definitely consider ourselves to be luxury in a transformative sense. Being just two hours away from New York c