Skift Take
While technology specifically designed for meetings and events continues to evolve, planners are, in some cases, struggling to keep up with the fast pace of that evolution.
The Future of Meetings & Events
Be careful what you wish for?
That might be the case when it comes to event technology. While advances in technology specifically designed for meetings and events continues to evolve, planners are, in some cases, struggling to keep up with the fast pace of that evolution.
Almost one out of two meeting planners today says that event technology is a primary pain point, according to a new study published by etouches. And another new report from Cvent revealed similar sentiments among planners. When it comes to cloud management platforms, the report said, “Planners cite poor transparency and accuracy over pricing, along with lack of clarity and poor response rates, as their main pain point with venue selection.”
That's the topic of this week's main Meetings Innovation Report feature, penned by SkiftX Editor Greg Oates. Read the full story here. While there are many pain points to be solved, Oates also examines some possible solutions design