TripAdvisor’s Hotel-Bidding Slump and 12 Other Digital Trends This Week


Skift Take

This week in digital news, we explained the state of travel distribution in 9,000 words and TripAdvisor tried to boost its underperforming hotel business with more TV ads.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here. >>American is creating a new distribution path that might tweak the role companies like Travelport play in distribution. Travelport boss Gordon Wilson tells us he's skeptical. We remain undecided: Travelport CEO Is ‘Super Skeptical’ About American Airlines Strategy >>Public companies rarely take on projects where the benefits may not appear for years to come. So kudos to Trivago for risking that with its marketing tools for hotels. That said, the effort is still a risk: Trivago Urges Independent Hotels to Get Mor