Fierce Competition and Plenty of Planner Opportunities — Meetings Innovation Report
Photo Credit: Aubri Nowowiejski, founder and board member of Student Event Planners Association. She believes event planners need to find creative ways to engage Millennials at meetings. Student Event Planners Association
Skift Take
While the number of challenges facing today's meeting planners are numerous, there are plenty of opportunities, too.
The Future of Meetings & Events
Being a meeting or an event planner is not at all easy, especially today. It's an often- thankless job that requires the ability to multitask like nobody's business and there's so much behind-the-scenes, on-your-feet action that no one will ever know exactly what the planner ever did, on a good day.
Simply put, it's always been a challenging career, and while certain technologies and platforms are making it easier for organizers to do their jobs, there are still a lot of obstacles that remain.
We decided to speak directly to a handful of planners to get their unfiltered views on what challenges them most today. Read the full story here.
For some, it's an issue or perception: the fact that their clients don't really understand what it is they do, and therefore what it is that a planner can do for them.
And while planners
