Video: London Tourism Leaders Say Brexit Won’t Kill City’s European Partnerships
Skift Take
London's political associations with Europe may be changing but its cultural appeal remains strong to many travelers. It's using its nighttime economy to help drive economic growth in the post-Brexit era as it builds out more infrastructure to accommodate the city's nightlife.
The UK is preparing to leave the European Union but the City of London doesn't want its city-to-city tourism partnerships to tag along and get tossed aside. The city is on a mission to stress that it's still open for business and tourism as its European ties remain uncertain.
London & Partners, the city's destination marketing organization, signed a tourism agreement with Paris in March -- the same week UK Prime Minister Theresa May triggered Article 50 which began the country's negotiations process for leaving the European Union.
Since the June 2016 Brexit referendum, the city's tourism strategy is "very much about collaboration with other cities," said Andrew Cooke, acting chief executive of London & Partners, during an on-stage interview at the inaugural Skift Forum Europe held in L
