Event Technology Is Showing Progress — Meetings Innovation Report
Photo Credit: A panel session at CES 2017. Personalizing experiences on a mass scale still proves difficult. CES
Skift Take
The meetings industry is getting a lot better at leveraging data to inform event design and strategy, but there's still a long way to go to personalize the experience on a mass scale.
The Future of Meetings & Events
Event tech companies are getting better at providing data that CMOs and planners can actually understand, leverage, and build on to design offline and online engagement more strategically. Still, we haven't yet tapped the full potential of event tech.
“We strongly believe that data is power,” says Bizzabo founder Alon Alroy. The company says it works with corporations, publishers, marketing agencies, associations, and third-party planners to “help people create a better website, to promote their event via email and social media, maximize participation, and maximize engagement.” The platform also integrates easily with Linkedin, MailChimp, and Salesforce, among others.
Many meeting owners and planners crave as much data as possible to better personalize event design. For example, Horacio Gavilan, executive director of AHAA, wants better attendee segmentation information.
"I know a lot about my members but I wish I could know the
