Why Meetings Within Meetings Matter for Large Events
Photo Credit: For this year's International Association of Venue Managers (IAVM) annual gathering, conference organizers are taking a "meetings-within-meetings" approach. International Association of Venue Managers (IAVM)
Skift Take
The purposeful creation of meetings within meetings is important for the continued vitality of large meetings because it offers attendees focused discussions and connections in intimate settings.
The festivalization of meetings and events, whereby multiple activities from a variety of fields are programmed to take place over several days, has created a new meetings and events trend: purposeful sub-group meetings.
“It’s about the race for relevance and trying to really find your tribe,” said Dave Lutz, managing director of Velvet Chainsaw Consulting, an organization dedicated to improving meetings and events. “I think, over time, people are getting smarter and more precise about what those tribes might look like and trying to have ‘birds of a feather’ come together by design more than by serendipity.”
Lutz sees more roundtables and intentionally designed networking at meetings and events these days, and organizers are arranging group
