Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week
Photo Credit: Digital technology makes travel experiences better, but it also needs to be designed in a way that's convenient, intuitive and simple for travelers. Flickr / Anonymous
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Travel brands need to check that their digital effort is in sync with their offline service.
As the saying goes, "If all you have is a hammer, everything looks like a nail." The same is true for digital technology in the travel industry.
Marketers need to check that their digital innovations have a clear business purpose and ensure that such technologies are convenient and useful for travelers in the real world.
The rise of digital marketing and service innovation has, without a doubt, created more data, greater efficiency and convenience, and more personalization. But as more of the industry's marketing efforts move into the digital realm, more companies run the risk of neglecting what is perhaps the most important part of any purchase: the "offline" customer experience.
