Which airline best uses social media to drive customer service?
Skift Take
Airlines' mistakes are immediately broadcasted on Twitter and Facebook, but they have a shot at turning disgruntled passengers into dedicated fliers by offering a quick solution in a friendly tone.
It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments.
That said, does social customer service bring anything different to the table? At this year’s SimpliFlying Awards, we seek to bring you the answer to this question with our award category, Best Airlines Driving Customer Service from Social Media.
Volaris, Swiss International Airlines and TAP Portugal have emerged Top 3 from the votes (50% of the score) but which airline among the six finalists will take the eventual title?
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Tourism
The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Startups
Travel Startups Raise $580 Million Over Two Weeks
The ticket experiences sector has been ripe for modernization, and Klook is among those cashing in.
Airlines
Tariffs and Travel: What Trump’s Trade Moves Could Mean for Airlines
President Trump’s proposed tariffs on aluminum and steel imports could have ripple effects on the aviation industry — and eventually result in passengers footing the bill.
Hotels
Accor CEO: Opening Hotels in Mykonos Too Risky due to Climate Change
When a major hotel group like Accor decides not to build in Mykonos because of climate risks, it's a sign that climate change is reshaping business decisions.