The Evolution of Major U.S. Airline Loyalty Programs Is Complete
Photo Credit: Delta Air Lines
Skift Take
What will the next generation of loyalty programs look like? We're just getting started.
All three major legacy U.S. carriers have converted over to revenue-based programs for awarding frequent flyer miles as of today.
AAdvantage, American Airline's loyalty program, made the official switch this morning after announcing wholesale changes in June. It is the last of the major carriers to make the transition.
Together, American, Delta Air Lines, and United Airlines now allocate miles or points nearly identically based on the cost of the ticket purchased and the