The Rise of Immersive Video Content for Event Planners — Meetings Innovation Report
Photo Credit: YouVisit develops interactive virtual reality content around events like Mercedes Benz Fashion Week Russia 2016. MBFW
Skift Take
A growing number of event tech companies and content creators are developing advanced VR and 360-degree video platforms to help planners better immerse themselves in prospective event venues and meetings destinations.
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The Future of Meetings & Events
As I've covered many times in the past, there's a serious lack of quality online content to help meeting and event planners educate themselves about destinations, hotels, and compelling event venues. Things are getting better but the volume and variety of rich meetings-specific content is still way behind the leisure travel sector.
So I reached out to senior executives at YouVisit, Matterport, and Kapow, which are all developing advanced virtual reality, 360-degree, and 3D-immersion video platforms to give planners more visual information to better source and design their programs.
“We’re assembling the largest collection of unique corporate event ideas online, identifying what works
