Tours Land Grab Under Way as FareHarbor Gives Temporary Lifeline to Zerve
Photo Caption: Zerve's competitors have lost no time going after its customers. Pictured is the Google search result for 'zerve.'
Skift Take
It is a war zone in tours and activities this week as all of the platform players are scrambling to pick up the pieces of Zerve.
UPDATE: Since initially publishing this story Sunday, tours and activities platform Zozi has publicly offered to provide Zerve with the resources to stay open for the sake of Zerve's tour company clients for 60 to 90 days, and to explore acquiring some of Zerve's assets. Zozi founder and CEO TJ Sassani wrote in the post that his company went public with the offer after failing to get a response from Zerve through private channels.
By all accounts, Zerve is slated to cease operations this week after accepting what Skift has learned is an approximately $100,000 payment from Zozi rival FareHabor, which claims it has already onboarded some 200 of Zerve's roughly 500 activities' clients. The payment was to be used for payroll and other expenses. After agreeing to take the payment from FareHarbor, Zerve sent a communication to clients recommending FareHarbor as a successor platform.
The original article follows:
Tours and activities booking platform FareHarbor provided a "six-fi
