Stayful Rolls Out Clever Mobile Business Model to Onboard Boutique Hotels


Skift Take

Stayful is counting on boutique and independent hotels giving up some control in exchange for free mobile services and incremental revenue. Free has a track record of working although properties will have to consider the tradeoffs.

How do you scale a business in terms of adding both new customers and partners? Stayful, a three-year-old startup with a consumer app for booking boutique and independent hotels at negotiated discounts, thinks it has found what appears to be a unique way to accelerate the growth of its business. Stayful is providing mobile check-in, checkout and concierge services during the stay to independent and boutique hotel partners for free in exchange for the hotels encouraging their guests, including those who have booked the hotel directly through the hotels' own channels, to download the Stayful app. In addition to providing these free services to hotels, many of which don't have their own apps, the hotels earn commissions from Stayful whenever their guests book a different hotel, whether it is on the other side of the city or across the country and beyond, through the Stayful app. "We expect this to considerably accelerate our growth and we are seeing the beginnings of that now,