Event Tech Startups Aim for Attention at IMEX Frankfurt
Photo Credit: Co-founder Marc Grewenig pitches Eventbaxx at this year's IMEXPitch Contest in Frankfurt. Skift
Skift Take
The IMEXPitch contest does a great job showcasing new event tech in an easy-to-digest experience, but it needs a bigger stage.
Eventbaxx co-founder Marc Grewenig won the IMEXPitch startup contest for emerging event tech companies at IMEX Frankfurt yesterday.
IMEX, with two events in Germany and Las Vegas every year, is the world's largest trade show for the meetings and conventions industry.
The concept behind Eventbaxx replaces the traditional conference gift bag full of event sponsor freebies with a digital gift bag. The platform allows sponsors and event planners to customize their swag offerings to the individual attendee, and it provides detailed metrics on engagement.
First, companies send rich content to attendees via email linking to customized microsites hosting it
