Instagram For Travel Brands

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. It’s no secret to anybody: Instagram is one of the most important social media platforms that you need to add to your overall marketing strategy. Did you know that 48% of Instagram users rely on Instagram to discover and choose their next travel destination? What’s more: 97% of Millennials use different social media networks when they travel. In fact, 75% of them publish content at least once a day while they are on vacation. With over 300 million active users per day and 95 million pictures and videos posted on a daily basis, it’s getting very difficult to ignore Instagram. Instagram is a storytelling platform that lets travelers discover an