Brand USA says it's seeing early marketing success in the UK
Skift Take
It's relatively hard to track real success, but surveys by Brand USA in England say that its residents are 14% more likely to travel to the U.S. following the marketing push.
The new tourism marketing body for the United States of America, Brand USA, has announced a successful start to their campaign in the UK.
The campaign, created in partnership with ad agency JWT, launched in the UK on 1st May and includes television commercials; digital, billboard, out of home and trade print advertisements; as well as a robust online and social media.
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