Zombies and Santa Help Six Flags Boost Business
Skift Take
Six Flags is finding that customers are hungry for holiday experiences, especially if scary mazes or decorated trees are involved.
Six Flags Entertainment is finding success by investing more in scares and merrymaking at the end of the year.
The regional theme park chain said during an earnings call Thursday that its Fright Fest and Holiday in the Park events helped drive a 22 percent increase in attendance over the previous year during the fourth quarter.
Revenues increased 18 percent to $217 million for the quarter, while profits jumped to $2.2 million from a $34 million loss the year before.
Executives said they have been seeing growth trends for the traditionally slow quarter over t
