4 Future of Travel Downloads From Skift You May Have Missed
Skift Take
We will continue to decipher and define the big trends for you, the professional in the global travel industry. Read these to understand the big trends.
If you are new to travel, or new to Skift or an occasional reader of our work, you may have missed these four big thought-leadership downloads we launched at different times over the last year.
These are editorial packages that will help you understand the big marketing, strategy, and tech trends that are defining the future of travel. We are these recirculating these four free downloads again, below.
- Skift Magazine Issue 1: The Megatrends Defining Travel in 2015: Our annual megatrends package from 2015, with 14 big trends that cut across all sectors of travel. The Big Three key themes emerging in travel in 2015 were: Mobile. Seamless. Experiential.
- Skift Manifesto on the Future of Travel in 2020: This 25-page manifesto released in Aug last year brings together a lot of themes we have talked about in the last three years, and some lessons we have learned about the larger changes happening in consumer behavior—especially digital habits—and how they get reflected in travel.
- Skift Magazine: The Versus Issue: The Fault Lines of Disruption in the Global Travel: This magazine issue, launched in October last year, explores the global fault lines and conflicts that are determining the direction of the travel industry.
- Skift Magazine, Issue 3: The Megatrends Defining Travel in 2016: This annual magazine is devoted to our analysis of 15 big trends playing out in the global travel industry, from changing consumer habits, to the big marketing changes happening, to how consumer data are finally being used to understand the traveler, among others.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Online Travel
Southwest Didn't Get the Gains It Expected From Expedia and Google Flights
Southwest is looking to expand its online distribution even though it didn't get the love it sought for its now-abandoned 'bags fly free' policy.
Short-Term Rentals
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.
Airlines
Asia’s Airlines Crack Down on Lithium Batteries as Fire Risks Rise
A wave of new lithium battery restrictions from Asian airlines highlights rising safety concerns and follows several onboard incidents.
Hotels
New Loyalty Program Journey Targets Independent Boutique Hotels
The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.