2016 Meeting Trends According to One of Europe’s Best Convention Cities
Photo Credit: Queen Elizabeth II opened the new Technology & Innovation Centre at the University of Strathclyde Glasgow in March 2015. University of Strathclyde
Skift Take
Glasgow is drawing record numbers of convention attendees by continually expanding and engaging its local knowledge base to strategically add value to business events.
Glasgow does conventions better than nearly anywhere else in Europe.
More than 4,600 readers of UK-based Meetings & Incentive Travel media group voted Glasgow City Marketing Bureau (GCMB) as the best British convention bureau in 2015 for the ninth consecutive year.
Supporting the M&IT acknowledgement, professor John Heeley is director of BestDestinationMarketing.com and author of "Urban Destination Marketing in Contemporary Europe: Uniting Theory & Practice."
He writes, “The convention department of Glasgow City Marketing Bureau — alongside Vienna Convention Bureau — is widely acknowledged by conference industry experts and practitioners as the best of their kind in Europe."
In addition, Glasgow achieved a new annual record in conference revenue for the 2014/15 fiscal year, up 3% over last fiscal to $270 million.
Because the destination marketing organization has been viewed as an innovator for so many years, it provides a good lens into best pr
