Video: Rethinking the Business of Experiential Tours


Skift Take

All tours are not created equal, and Wade's approach actually tries to avoid sameness.
https://www.youtube.com/watch?v=BwRsi6Xqk9c Darrell Wade, CEO of Intrepid Group, spoke at the Skift Global Forum about reinventing the business of experiential tours, which explored how tours and activities have evolved to