Skift Global Forum 2015: Crystal Cruises CEO on Building a Lifestyle Brand
Skift Take
Luxury brands are evolving alongside luxury traveler's increasing demands.
Edie Rodriguez, CEO of Crystal Cruises, will speak at the Skift Global Forum on October 14 and 15 in Brooklyn on the desires and needs of today's luxury travelers. See the complete list of speakers and topics for this year’s event.
Rodriguez, who took on her new role in May when Genting Hong Kong completed its acquisition of the two-ship brand, has plans to transform the cruise line with the introduction of three new ships on order, super-luxury residences on board, the debut of yacht cruising, and the purchase of a Boeing 787 Dreamliner with lie-flat seats and 28-day excursions.
Rodriguez's idea is to turn Crystal Cruises from a luxury cruise line into a "prestigious luxury hospitality and lifestyle brand portfolio."
Skift sat down with Rodriguez several weeks ago to discuss trends at the cruise line and for luxury travel.
Skift: What are some of the most important things for today's l
