Travel + Leisure Joins Ranks of Publications Selling Readers Branded Vacations
Photo Credit: Detail from the cover of Travel + Leisure's October issue. Travel + Leisure
Skift Take
The line between editorial and advertising is blurring for many travel publications. Branded vacations are just the next step in making more money by riding this line.
It's the new normal for top travel media brands to partner with members of the travel industry to sell branded vacations and experiences.
Travel + Leisure will now sell custom itineraries to readers as part of a partnership with travel agency Black Tomato. The October issue of the magazine will even feature the new product on the cover, along with a 13-page spread inside.
T+L editor Nathan Lump told Skift that the new Travel + Leisure Journeys product is the result of his desire for the magazine's editorial point of view to directly contribute to the travel experiences of its rea
