What the On-Demand Economy Is Teaching Us About Hotel Bookings
Photo Credit: Booking.com's last-minute app. Skift
Skift Take
Location and beacon-based technology can play a role in on-demand, as evinced by HotelTonight’s bonus rates and proximity based discounts. The approach, according to experts, is likely to expand.
Last week we released our latest report in the Skift Trends series, How the On-Demand Economy Is Reshaping the Travel Experience.
Below is an extract. Get the full report here to get ahead of this trend.
Regardless of technology, hotel guests can still book rooms in a roughly on-demand way by simply walking up to a property’s reservation desk, calling into the hotel or using a website offered by either the hotel or a third-party online ticketing agency or the like.
App developers are creating another option, however. The on-demand advantage? Last-minute room-booking.
In one example, targeting young and often affluent travelers — the core demographic being 25–39 years old — HotelTonight’s traveler is technologically savvy and not
