How the Multi-Screen Traveler Searches Across Devices
Skift Take
What travelers do with these devices across phases of their planning, journey, and post-trip activities — each device used in different ways at different times — is increasingly important to the success of online travel-search efforts.
Last week we released a new report in our Skift Trends series that helps to explain Search Marketing for Travel Brands.
Below is an extract. Get the full report here to get ahead of this trend.
Nearly half the travelers that airlines, hotels, destinations and other organizations seek are multi-screen consumers, and multi-device mobile usage stands to further increase with the growth of wearables within the mainstream commercial market.
According to Elizabeth Harz, president of media at Adara, some 75%–80% of search and decision-m
