Etihad’s New Open Skies Tactic: Sports Sponsorships, Brand USA Partnership in Open Skies Fight
Photo Credit: Officials from Monumental Sports and Entertainment with jerseys sporting Etihad's name in Washington, D.C. Etihad Airways
Skift Take
Will U.S. airlines try to get the NFL and the MLB on their side?
With the battle for Open Skies still dragging on, Etihad Airways is taking a new approach to making its side of the debate heard with two moves aimed squarely at raising its visibility in Washington, D.C.
Etihad Airways announced that it signed a partnership agreement with Monumental Sports and Entertainment to become the exclusive airline partner of the National Hockey League's Washington Capitals, the National Basketball Association's Washington Wizards, the Women's National Bas
