Best Travel Ads This Week: Balancing Between Excitement and Exaggeration
Photo Credit: Airbnb's new ad raises awareness of the platform's global inventory and potential for local connections. YouTube / Airbnb
Skift Take
Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.
Travel brands are obviously going to send a positive message in their advertising, but this week's campaigns toe the line between sharing an enthusiastic message and misrepresenting their actual products.
Airbnb
[youtube https://www.youtube.com/watch?v=KckMCjMZxzA]
Airbnb is becoming more sophisticated with its advertising, transitioning from scrappy startup to recognized hospitality brand. Although it still
