Travel Channel to Live-Stream a 12-Hour Road Trip on TV
Photo Credit: Death Valley outside a car's front windshield. Flickr / CGP Grey
Skift Take
Travel Channel is working hard to recreate its image and new concepts like these are what could turn those efforts into actual eyeballs.
Travel Channel thinks viewers may be interested in joining it for a road trip this fall, and it's devoting 12-hours in a row to see if it's hunch is correct.
The network announced today that it has acquired rights to the entertainment format pi
