U.S. Tourism Websites See Traffic Gains But Traffic Is Still Small
Photo Credit: NYC & Co.'s website. PlaceIt by Breezi
Skift Take
These sites may have more traffic than in 2013 but they shouldn't pop the champagne just yet. Many of them still don't give users enough reason to visit the site or stay for very long. Better content and more actionable information could help that considerably.
When we last looked at the traffic for U.S. tourism websites in November 2013 we weren't that impressed by their performance relative to other travel and tourism sites.
We figured it's time to recheck the data as it's been 15 months since we last charted tourism websites' traffic. Using data from SimilarWeb and cross-checked with Quantcast (when possible), this story looks at the top official destination marketing organization sites run by states and cities across the United States (in terms of traffic), for February 2015. We've found SimilarWeb’s traffic stats to be a relatively good barometer of consumer web activity, better than other traffic comparison sites, at least as far as proportional comparison goes.
We're also running our Future of Destination Marketing series, where we interview CEOs of destination marketing organizations on how they see their roles and organizations within the visitor experience changing.
Overall, the monthly traffic for most U.S. tourism sites
