Marriott Hotels’ New Snapchat Campaign Is a First for Hotel Brands
Photo Credit: Marriott launches it's first Snapchat campaign this week, and it's also the first for a major hotel brand. Flickr / Maurizio Pesce
Skift Take
Figuring out how to keep the tone of content on Snapchat different from other social platforms will be the big challenge for Marriott, as users view Snapchat very differently than they do other platforms.
Between the rise of hotel lifestyle brands and new social campaigns this year the hospitality sector hasn't had a lack of content, but so far Snapchat hasn't been part of the fun. This week Marriott Hotels will break that mold.
Experimenting with Snapchat is the brand's latest strategy to reach the younger traveler using its new creative content studio. Marriott chose four influencers for the three month campaign who will create a two-way conversation with users about what cities the influencers to visit, while working with the Marriott brand during the visits. The influencers will give users a list of cities to choose from, and the influencers then work with Marriott to pick the city when the most popular ones em
