Top 10 Travel Destinations on Social Media for November 2014
Skift Take
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
As travel plans have more or less been confirmed for the holidays, destinations' effort to tempt travelers via social media did not return a rise in engagement.
The chart below on the Top 10 Destinations on Social Media for November 2014 contains both traditional destination marketing organizations and two park systems -- Disney's theme parks, and the U.S. National Park Service, as represented by the Department of the Interior. They're grouped together based on how travelers experience and interact with them online rather than traditional categories that could see them listed separately.
The top 10 are calculated using our Skift Score, which takes into account social media performance on an absolute basis, as well as relative to a company's specific industry. It compares metrics across platforms and provides an intelligent measure of competitive edge.
Top 10 Destinations on Social Media for November 2014
Destinations November 2014
Skift Score
Facebook Likes
Twitter Follows
Instagram Followers
Youtube Video Vie
