Virgin Hotels Video Teases Travelers with Guest Experience Promises


Skift Take

Virgin Hotels could become a victim of its own hype. By building interest in this less than overt and trendy campaign, it may be setting itself up to fall short of guests' expectations.
After much talk and delay, the first Virgin Hotels property is set to open in Chicago in January 2015 and the brand is teasing future guests with promises of a tech-centric, design-savvy hotel experien