Lufthansa Partners With German Online Food Retailer to Deliver Airline Food On The Ground
Photo Credit: An American Airlines in-flight meal. Flickr / R☼Wεnα
Skift Take
People rarely like airline food in the air, so it's hard to see how serving it to them on the ground could ever catch on. It does, though, speak to how airline food service companies are looking for new business beyond the skies.
Some airlines now bring celebrity chefs into the kitchen to prepare in-flight meals and offer a tasteful array of new snack options, although these food items don’t always get eaten or finished.
But that isn’t stopping German online food retailer Allyouneed from making a pivot and bringing airline food to the ground.
Air Food One, a new project of Allyouneed, is in the middle of an eight-week pilot determining the demand of a service it hopes to make available across Germany next year.
The company partnered with Lufthansa and LSG Sky Chefs, a subsidiary of the airline, to bring airline food to those customers part of the pilot throughout Germany. Customers even get a choice of classic or vegetarian, just like in the sky.
“Lufthansa is also a big carrier of food on the ground in addition to its in-flight food products, so it made sense to partner with them for our latest
