Inside Look: Behind Kimpton Hotels’ Complete Digital Overhaul
Photo Credit: Hotel Monaco Union Square, San Francisco page. Kimpton Hotels
Skift Take
Kimpton Hotels is attempting to differentiate itself by engaging with consumers on a year-round basis with more personal lifestyle content.
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Kimpton Hotels launched an all-new version of its website this morning, designed by the San Francisco-based FINE agency, following the relaunch of the hotel group's Life Is Suite travel blog in June.
Kimpton reached out to Skift for an advance look to highlight some of the changes.
According to Kathleen Reidenbach, SVP of marketing at Kimpton Hotels, the focus of the new website and blog goes beyond just being more photo-centric and more streamlined in its navigation architecture. She says the new Kimpton platform is an attempt to make viewers feel something on a deeper personal level, engage them on a year-round basis, and most importantly, make people smile.
“Our goal was to ensure that our digital experience really matches and aligns with the hotel experience, or the feeling you have when you walk into one of our hotels,” says Reidenbach. “Anyone can put a great websit
