UK wants to triple the number of Chinese tourists with post-Olympics tourism campaign
Skift Take
UK wants to catch up with its EU neighbors whose economies are benefitting from China's growing middle class, but they'll first need to lower flyer fees and simplify the visa system for tourists.
London retailers keen to lure wealthy tourists from other European capitals have welcomed an £8m government campaign to treble the number of Chinese visitors to the UK over the next three years as part of a post-Olympics tourism “turbo charge”.
Jeremy Hunt, culture secretary, announced the new spending while lamenting that the UK was falling behind France and Germany in attracting Chinese tourists. He urged Britain to get on the “front foot”.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Airlines
British Airways Boosts Loyalty Messaging to 'Reassure' Customers
After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.
Hotels
LA Wildfires: Climate Change, Extreme Weather, and the Impact on Hotels
The travel industry needs to get ready: The LA wildfires are a reminder that climate change isn’t just an environmental issue.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.