Leisure and Business Traveler Growth to U.S. Outpacing Convention Business


Skift Take

Conferences and trade shows could do more to attract international attendees, perhaps by tacking on or promoting leisure travel options to the main events.

The U.S. saw a 3% increase in overseas visitors to conferences and trade shows in 2013, but that growth didn't keep pace with leisure travelers arriving on vacation or road warriors on business trips. Statistics from the U.S. Department of Commerce's Survey of International Air Travelers, which is weighted against Department