Designing Hotels With the Female Business Traveller in Mind
Photo Credit: Flower prints aren't necessary, but this Swissotel, Geneva has good marks from female traveler groups because of its security and pleasant atmosphere. Swissotels
Skift Take
There are significant business opportunities available to smart brands who cater to the needs of female business travelers. Get the report to understand more.
Earlier this week we launched our new report "The Rise of Female Business Travelers" focused on learnings on how to attract and retain the loyalty of female business travelers.
Below is an extract. Get the full report, to get ahead of this trend.
The best way to start defining a product which will appeal to female business travelers is to say what it should not do:
It should not pander to stereotypes.
It should not (necessarily) be pink.
It does not need to be scented with sweet flowers.
Nor embossed with flowers.
Nor named after flowers.
It need not be dainty or quaint or cute.
Products targeted at women should do the same thing products targeted at men do: Solve problems.
While most of the problems facing women when they travel for bu
