Free Skift Report: The Rise of Experiential Travel
Skift Take
Today we launch our first free Skift Travel Trends Report, The Rise of Experiential Travel, brought to you in association with Peak Destination Management Company.
The world of travel is being completely upended by intense global demand for travel experiences that resonate on a deeper emotional level. Travel brands are responding by developing services that are more adventurous, more personalized, and more attuned to local culture, inspiring consumers toward a path of self discovery.
This seminal report examines how top travel brands are developing their services to answer that demand, and how that’s driving the evolution of adventure/active travel and rampant interest in local cultural immersion.
- Why immersive local experiences are the holy grail for next gen travelers
- How travel brands are marketing adventure travel to wider audiences
- Tour operators are reworking activities to provide greater opportunity for personalization
Get a peek below, and download the full report here, free!
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